10-Call Leak Snapshot · Sample report
Your phones are already a revenue engine. Here's where they're leaking.
This Snapshot reads 18 of your recent calls against your own booking script and shows exactly where reps are dropping revenue today. Three script checkpoints — the locked next step, price framing, and show-up confirmation — account for most of the gap. Directional — an 18-call sample, not a full baseline
The headline
How your phone funnel actually performs
Every 100 leads you pay for, this is what the phones turn them into — and what the same leads produce at benchmark call handling. Benchmarks are what disciplined phone teams in appointment-based businesses reliably hit; nothing here assumes heroics.
| Stage | Current | Benchmark | Gap | Cost per month |
|---|---|---|---|---|
| Answered → Booked | 51% | 60% | −9 pts | $28,300 |
| Booked → Showed | 68% | 78% | −10 pts | $23,700 |
| Showed → Bought | 58% | 68% | −10 pts | $27,600 |
Each stage cost is modeled alone, holding the other stages at current rates — which is why the rows total $79.6k while fixing all three together is worth +$94k/mo: the gains compound through the funnel. Ink tick = benchmark.
The team
Who's on the phones — and who's carrying the team
Same leads, same offer, same script. The spread below is pure call handling — which means it's fixable without touching your marketing.
Your top rep turns 10 answered calls into 5.0 kept appointments. Your weakest turns the same 10 calls into 2.4 — a 2.1× gap on leads you've already paid for.
| Rep | Calls reviewed | Script adherence | Book rate of answered | Show rate of booked | Kept appts per 10 answered |
|---|---|---|---|---|---|
| Mia | 5 | 82% | 60% | 83% | 5.0 |
| Jordan | 5 | 64% | 50% | 75% | 3.8 |
| Sam | 4 | 55% | 45% | 66% | 3.0 |
| Dana | 4 | 41% | 33% | 71% | 2.4 |
Rep names are illustrative. Adherence = % of scored script checkpoints executed correctly across that rep's reviewed calls. Show rate on 4–5 calls per rep is directional — the full Sprint baselines every rep on 60–90 days of calls.
Where the calls break
Script checkpoints: the leak is late in the call, not early
Every reviewed call was scored against seven checkpoints from your own script. Openers are fine. The money is being lost at price framing and the close — after your reps have already done the hard work of getting a lead talking.
| Checkpoint | Mia | Jordan | Sam | Dana | Team pass rate |
|---|---|---|---|---|---|
| Opener & pattern reset | 5/5 | 4/5 | 3/4 | 2/4 | 78% |
| Agenda & frame set | 4/5 | 3/5 | 2/4 | 1/4 | 56% |
| Discovery & qualification | 4/5 | 3/5 | 2/4 | 2/4 | 61% |
| Budget check | 3/5 | 2/5 | 1/4 | 1/4 | 39% |
| Value frame before price | 4/5 | 2/5 | 1/4 | 1/4 | 44% |
| Price framing & objection handling | 3/5 | 2/5 | 1/4 | 1/4 | 39% |
| Locked next step | 3/5 | 1/5 | 1/4 | 0/4 | 28% |
pass ≥ 70% partial 40–69% missed < 40%
Locked next step — 28% pass
What's happening"Lead: 'Let me check my schedule and call you back Thursday.' Rep: 'Sure, no problem — talk then!'" Call 07 · 06:41
What good sounds like"While I've got you — I'm looking at Tuesday 2:15 or Thursday 11:40. Which one should I lock in for you?" Call 02 · 07:03
13 of 18 calls ended without a time on the calendar. Nobody calls back Thursday.
Price framing — 39% pass
What's happening"Lead: 'How much is it?' Rep: 'It's, um, it starts at twelve hundred… but there are options.'" Call 03 · 04:18
What good sounds like"Great question — let me walk you through what's included first, because the number only makes sense next to what you get." Call 09 · 05:12
When the lead opens with a cost question, discovery gets skipped entirely — the price lands with no value behind it. Call 12 · 01:22
Snippets are illustrative here. In your Snapshot, every finding carries a redacted excerpt from a specific call your team actually made — rep, call, timestamp.
The cheapest levers
Three fixes, in order of payback
Each lever maps to one funnel stage, so the math stays honest: the impact shown is a half-fix — moving the team halfway to benchmark, not assuming perfection. All three are script and habit changes, not hires.
Seen in 13 of 18 calls
No locked next step
Calls end on "call you back Thursday" with nothing booked. At your spend, every answered call cost ~$62 to create — and 13 of them left the outcome to chance.
Half-fix: booking rate 51% → 55.5%
≈ +$14,100 / month
Seen in 11 of 18 calls
Price said without value evidence
The number lands naked — no value frame, hesitant delivery, and the lead takes control of the close from that moment.
Half-fix: close rate 58% → 63%
≈ +$13,800 / month
Seen in 9 of 18 booked calls
No show-up confirmation loop
Appointments get booked and released into the void — no confirmation commitment, no reminder cadence agreed on the call.
Half-fix: show rate 68% → 73%
≈ +$11,800 / month
Directional, from an 18-call sample — the full Calibration Sprint models these on 60–90 days of your calls before anything is rolled out to the team.
What this is worth
The money math, three ways
Conservative means moving each stage halfway to benchmark — the floor of what disciplined execution recovers. Benchmark is the full gap. Both use your current lead volume and $1,200 average first purchase; neither assumes one extra dollar of ad spend.
| Current | Conservative fix | At benchmark | |
|---|---|---|---|
| Sales / month | 132 | 168 | 210 |
| Revenue / month | $158,400 | $201,600 | $252,000 |
| Gross profit / month at your 55% margin | $87,100 | $110,900 | $138,600 |
| Additional revenue / year | — | +$519,000 | +$1,124,000 |
| The move | What changes | Conservative + / yr | Upside + / yr |
|---|---|---|---|
| Lock the next step | Answered → booked 51% → 60% | +$170,000 | +$339,000 |
| Fix price framing | Showed → bought 58% → 68% | +$166,000 | +$331,000 |
| Standardize confirmation & follow-up | Booked → showed 68% → 78% | +$142,000 | +$284,000 |
Rows are modeled independently, so they don't sum to the combined case — together the three moves compound to +$519k conservative / +$1.12M at benchmark. Raising the rep floor (bringing Sam and Dana toward Mia's numbers) is the mechanism that delivers all three, not a fourth additive line.
Math on the fee: at the representative $6,000/month Control System fee ($72,000/yr), the conservative case alone returns ≈ 7× per year — before any compounding into repeat purchases and referrals.
If you want it fixed
What we'd do next — in order
The Snapshot found the leak and sized it. Fixing it across every call, every rep, every week is a different job — and it runs in two plays.
Run the 21-day Calibration Sprint
Mine 60–90 days of calls — not 18. Build your exact script and scoring rubric, calibrate the AI to your best manager's judgment, and deliver the full Leak Map with verified benchmarks per rep and per stage. See the full Sprint →
Install the Call Conversion Control System
Every call scored every day against your calibrated rubric, weekly manager Playcards, the AI Role-Play Lab for reps who miss checkpoints, and caller-ID Spam Guard — the system that keeps the leak plugged after it's fixed.
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