Call coaching infrastructure for phone teams
Every call is game tape.
Start coaching from it.
GameTape HQ scores every call against your rubric, shows you exactly who needs coaching and on what, and gives your reps an AI practice partner built from your own objections. Tailored to your business. Running on autopilot.
- Every call scored against your rubric, not a generic one
- Evidence-linked verdicts down to the exact moment in the call
- Practice personas built from your real objections
Why it breaks
Your best coaching is locked in recordings nobody opens
The calls are already recorded. The patterns are already there. What's missing is a system that watches all of it and tells you where to coach.
Calls pile up unreviewed
Managers can listen to maybe a dozen calls a week. The other few hundred decide your funnel anyway.
With GameTape: every call scored, every day, against your rubric.
Coaching is generic
"Be more consultative" doesn't survive contact with Monday morning. Reps need specifics.
With GameTape: every verdict links to the exact utterance it scored.
New reps ramp on live leads
The first fifty real conversations are expensive tuition paid in burned leads.
With GameTape: AI personas drill them before they touch production.
Numbers burn out quietly
By the time pickup rates crater, the damage is weeks old and hard to trace.
With GameTape: caller-ID health is watched before it costs you.
Full-funnel KPIs
The whole funnel, on one screen
Dials to pickups to pitches to conversions — per rep, per team, per day. You see exactly which stage is leaking and whose calls are leaking it.
Leaderboard
The leaderboard your team actually checks
Weekly rank by the metric that matters to you — close rate, pickup rate, conversions, or script adherence. Trends included, so one good Friday doesn't hide a rough month.
| Rep | Close rate | Trend (6 wks) | vs goal |
|---|
Custom goals
Goals that fit each seat, paced to each day
Set gates per rep or per team — dials, pickups, pitches, conversions, adherence. Eight conversions a week means something different on Monday than on Friday, so pace is computed daily against your calendar.
- 40 dials before 11:00 daily
- Follow-up block completed
- Ask for the close on every pitch
- Every lead worked within 5 minutes
- Two-call minimum on no-shows
- Weekend coverage roster
Performance review
Monday's review, written before the coffee
Every week: who's climbing, who's sliding, and the coaching plan most likely to move the next one — every action linked to the calls that justify it.
Climbing
Close rate up 6 pts week over week. Discovery questions now asked on 9 of 10 calls.
Call 4821 · 04:12 Call 4833 · 11:47Sliding
Skip rate on the closing checkpoint doubled. Pattern: rushing past budget talk on price-sensitive leads.
Call 4819 · 08:03 Call 4826 · 13:55This week's coaching plan
- Dan K. — 20 min on the closing-ask checkpoint; review calls 4819 + 4826 together, then two practice reps against the "price shopper" persona.
- Team — gate check: follow-up block completion slipped to 81%. Reset the 14:00 block on the floor board.
- Maya R. — capture her discovery sequence as a team example; nominate for the adherence gate bump.
AI voice practice
Reps practice against your hardest conversations
Practice personas are built from your own objection log — mined from your historical calls, not a template library. Every practice rep is scored by the same rubric as live calls, so training and production share one scorecard.
"The price shopper"
Opens on cost in the first minute, compares two competitors, goes quiet on value framing.
"The skeptic"
Burned before by a similar service. Wants proof, specifics, and a way out before committing.
"The delegator"
"Send me the details and I'll talk to my partner." Polite, engaged, and never books on the call.
Spam guard
Your caller ID is an asset. Guard it.
Outbound numbers get flagged quietly and die slowly. Spam Guard watches caller-ID health across your number pool and coaches rotation before pickup rates pay for it.
Answer rate steady. In active rotation.
Answer rate drifting down 3 weeks. Rotation reduced — rest advised.
Flag risk detected. Pulled from rotation until reputation recovers.
Published accuracy
Calibrated to your best manager.
Accuracy published, per account.
Generic AI scores generic calls. GameTape calibrates on your calls until it agrees with your best manager — then publishes the accuracy it runs at on your data. Every verdict links to the exact utterance it scored, so trust is auditable, not asserted.
Calibration sprint
A dedicated sprint tunes scoring to your manager's judgment before anything goes live. You sign off on the accuracy, not us.
Evidence on every verdict
Each score carries the timestamp and utterance it came from. Disagree with a call? One click shows you exactly why it scored that way.
Your corrections compound
Manager corrections feed an error-analysis loop that keeps accuracy honest as your scripts, offers, and team change.
Tailored to your business.
Running on autopilot.
Not a cookie-cutter out-of-the-box solution. Every account runs its own rubric, its own personas, its own goals — calibrated once, then running on autopilot.
Tailored
- Cold-start mining. Connect your dialer and CRM and we mine your historical calls: an outcomes taxonomy, the script your top performers actually run, and a draft rubric.
- You edit, not author. Your manager reviews and labels instead of writing from scratch. The rubric that ships is yours.
- Personas from your objection log. Practice partners built from what your leads actually say — in your market, at your price point.
Autopilot
- Scoring runs itself. Every call, every day, no manager time spent finding the calls worth hearing.
- The cadence lands on schedule. Leaderboards refresh, goals pace daily, the weekly review and coaching plan arrive before Monday.
- Alerts when it matters. A number burning, a rep sliding, a gate missed — surfaced, not discovered.
How it works
Built around your funnel, not ours
Connect
Plug in your dialer and CRM. Cold-start mode mines your historical calls for outcomes, the real script, and a draft rubric — no "send us your script" prerequisite.
Calibrate
Your manager edits and labels instead of authoring. The calibration sprint runs until the AI matches your best manager — with the accuracy published.
Run
Scoring, leaderboards, goals, reviews, and practice reps run on autopilot. Managers coach from evidence instead of memory.
Get early access
We're onboarding a small number of phone teams per month, one calibration sprint at a time. Join the waitlist and we'll reach out when your cohort opens.